Technology innovation

This new mouse is completely revolutionary. It has no buttons and no scroller, instead it uses what apple calls Multi-Touch technology. This innovation allows you to interact with your desktop or your laptop by simply using natural gestures. The multi-touch area covers the whole surface of the mouse, so the mouse itself becomes a button of a scoller. You can click or double click anywhere on the device, you can scroll with one on two fingers to visualize a web page or to move your documents. It’s very intuitive and it’s got an awesome desing.

Their is a special processor inside the mouse that can tell exaclty what you want to do by interpreting your movement, so the mouse won’t confuse a swipe with a scroll. According to Apple, the magic mouse uses advanced laser tracking technology that is far more responsive and sensitive than the old optical tracking technology used in most mouses today. Some optical mouses work very poorly on dark colored surfaces. You won’t have this problem with the magic mouse. So when you get this new piece of innovation, you can throw your mouse pads away for good…

The magic mouse uses Bluetooth technology to communicate with your computer so their is absolutely no wire of external adapter in your way. The wireless connection will stand up to 33 feet away from your PC, but you rather work a little bit closer for convenience resons… Another great feature of this invention is the effective power management system: when the device doesn’t detect activity for a certain period of time, it automatically reduces it’s power consumption.

Mutli-touch technology was already present in the IPhone and the Ipod touch. The magic mouse brings this exciting way to interact with your content to your desktop and your laptop. For more information about this innovation strategy, you can visit apple web site, they’ve got some videos were you see the mouse in action.